How does your magazine attract/address your target audience?

I have spoken about how my magazine as a whole attracts the audience, however, not how the front cover does. On a simple level, the front cover uses lots of bright colours, that would attract the eye of potential buyers. Furthermore, there is a catchy tag line: 'All the GENRES - rolled into one'. This sums up the magazine, making its format understandable and therefore accessible. Finally, the picture is of an attractive young man, so would appeal to the female members of my target audience, and the male ones who think he look's good. The title/logo is written in a flashy, modern font, giving connotations of 'modern' and 'clean'. This will help attract a modern audience.

The language in my magazine is not patronising, but easy to understand and accessible. If I was to write an article about 'Jazz' in my magazine that was patronising, it wouldn't work. Firstly, readers who know a lot about jazz don't want to read about things they already know a great deal about. Secondly, readers who want to learn about jazz will not learn that much if it is about 'amateur, beginners' jazz. Therefore, the article would have include complicated information, and in order for outsiders of jazz to access it, would need to be written very carefully. Of course, these points apply to all the genres of music, jazz is just an example.

Another way my music magazine attracts my audience is to have prizes, competitions and in this particular issue, discounts. It is important that my magazine becomes established as a good, well known magazine. So discounts on future buys will be sold on the first 5 issues. The buyers will receive a card to claim these discounts, as though introducing them to a special club. There will be other ways of acquiring one of these 'discount cards', through competitions and such, so readers will want to try and become a 'card holder'.