Reader/Audience Profile

READER PROFILE
Alex is a 16 year old boy. He lives in London and has a girlfriend. He occasionally reads the newspaper, and watches a little TV, but gets most of his information from his computer via the internet, on which he spends an average of an hour a day, listening to music, and browsing websites. He plays an instrument and is in a band with some of his friends, and has an iPod, so is greatly interested in music, new and old, because of the nature of his music lessons and accessibility of music from the internet. Most of his friends live within half an hour of him, and his school is a local state school. He lives in a semi-detached house and is of middle class economic and social background. He is studying for his GCSEs, but plans to do A levels and go to university. He reads a music magazine once every few months, and goes to gigs/clubs once every few months. Sometimes he performs at 'open mic' gigs, with some of his friends.

ANALYSIS
He is a 16 year old boy, so this may limit some of the types of music he is interested in. However, there will still be many genres he is interested in. He lives in a city, London, and many music events are accessible from there, so if musical events are advertised in 'Genre', my audience wouldn't have a problem reaching them. He reads the newspaper and watches TV, so a unique idea would be to have 'Genre' magazine advertised on the TV, a medium other music magazines have not properly attempted. However, my audience spends more time on the internet than those two put together, so this would be a better place to advertise. However, some of the articles could link in with the internet. Because music is so accessible via the internet, if there was a 'top 3 songs' in each genre section per issue, my audience could then listen to/download them. Music videos on Youtube.com could also be mentioned in the magazine, so readers could become pro-active by watching them.
He is in a band, so not only normal gig listings but 'open-mic' nights would be advertised, as these are becoming very popular at the moment and a good way for up coming bands to get their name spread and take their music to the next level, while not being too serious.
My magazine relies on my audience being interested in many genres of music, which I think is the case (and I have talked about in a previous post), but this means having an interest in old and new music. This will effect what articles are in the magazine, and maybe each 'genre section' could be semi-structured into old and new articles, depending on the genre. It will also mean that old articles and news previously published in old music magazines could be re-written about, as it will be for a new audience who have not read about them before.
He is of middle class economic background, so the monthly £2.50 would be easily affordable, however this would be the case no matter what background my reader was from. The price has to suit all backgrounds, because the music covers all genres, therefore all backgrounds. However, in reality, a large editorial team would be needed, with journalists for each genre, so the price would possibly, in reality, need to be higher.
The problem is, my audience is does not read music magazines too often and the same for goes for gigs. However, because of the extremely easy to navigate, accessible layout of my magazine, it might be easier to read about gigs, and therefore more people might want to read it more. Part of the problem with gigs is that they are quite expensive, so discounts as freebies or competitions with ticket prizes could be offered.
Now the main problem: my audience doesn't read music magazines that often. So, my magazine has to focus and zoom in more. My magazine will not only have to be entertaining, but furthermore useful, for finding out many different things and even organizing events.
Also, because my magazine is rather unconventional in its layout and design, it may offer a new refreshing way of reading music magazines, and attract new and old audiences.