Audience Survey.

As I read through the supposed best, most popular music magazines, one of them the famous NME, one thing struck me - I was finding it hard to find more than a few artists I actually liked. Fairly quickly I realised it might be a problem if I was to create a music magazine, so I tried forcing myself, but I still found it difficult. I had to try and find a way round this problem. So I created a small, simple survey, to decide which genre of music to base my music magazine on (the genre was a good starting point as it would completely shape my magazine in every way). I made a list of music genres, and asked people to tick their 3 favourite ones. As there are so many genres of music, I only wrote down the main ones. To increase the validity, if a genre was similar to another I would add them together. In this way, I was going to let other people, and my market, decide what my music my magazine would focus on.



As you can see, there are no clear winners and nearly all the music genres have been ticked. It is very inconclusive to the point of my survey, however inspired to a unique, fresh idea.
I decided on a music magazine that would include all the genres of music. If the magazine focuses itself around the idea that it includes many genres, the magazine will become memorable for it.
The magazine would be very structured - the layout could be the same throughout the magazine, but each 'genre' could have its very own font and color. For example, the section on metal music would be black, with some kind of spiky font. And each genre would have news and an article or two for itself.
I think it would be effective on one hand, as people seem obsessed with stereotyping, and classing people. I would just be taking advantage of that.
Furthermore, because of the internet and music streaming websites, music has become very cheap and very, very accessible. Someone would not find it hard to download music they've only heard the name of, let alone listened to on the radio once or twice. So it would not make it all too hard for someone to open themselves up to many types of music, which is what has happened. People do like many different types of music.